As the most widely used web browser manufacturer, Google has a legal obligation both moral and, perhaps even to protect the privacy and safety of its users. However, not all their efforts have been welcome without scrutiny, as shown by the Privacy Sand and Floc, Short for Federated Cohort Learning. However, even before that, Google has been trying to fight phishing scams by modifying what uses see in the Chrome address bar. It turns out that the strategy was not as effective as it is presumed and Google is now retreating in the position it defended strongly last year.
Many phishing scams are based on the trend of people who should not review things, since the numbers that call them or the address they have the websites. The latter can be even more complicated when some phishing sites try to use URL or addresses that look or sound so close to the original, use extra long text chains to discourage inspection, or use other tricks to hide their true source. The processed Google solution was to hide these URLs together and only show the real domain name of the Web page.
Last year, Google began an experiment where it would hide everything but the domain name of a site with the hope that it would help users more easily distinguish “google.com” from “google.com”. It is a distant tamer option compared to an even older proposal where Chrome did not even show the URLs, but only the terms of search. That, of course, presumes that everyone uses address bars to search directly on Google or other web engines.
Now Google is apparently ending this “simplified domain experiment”, which means that it will no longer land in the chromium browsers of the end users. He simply said that the strategy did not move the relevant safety metrics, which is probably another way of saying that it was not really effective to combat falsification sites. There is probably an even greater risk that people do not give the simplified URL a second look because it really looked more legitimate looking more severe.
However, beyond the effectiveness of the solution, however, Google was also criticized by favoring its own applications and services with this strategy. In particular, you would have hidden Google AMP pages from sight to the naked eye, driving more traffic to Google servers instead of the real source of those sites.
